Good day everyone,
I have decided to stop promoting the eBay Partner Network (ePN) to purchase many different reasons, the paramount reason being that the system is run by a man named Steve Hartman whom I believe to be the single most dangerous person in the partner marketing field. Hartman admits to having no experience from the community of partner marketing yet he somehow knows how to controlled a network of through 87,000 partners.
He is also the genius that brought usYahoo ads on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is more than a strange coincidence: both claim to prove to be “partner networks” and both companies seem to be allowing monkeys to directed the zoo.
ePN should have and could have been the largest and most profitable commission-based network that the internet has ever known, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the program is on a path of certain failure. On August 20, 2008, ePN expired hundreds of affiliate accounts, approximately 90 stages after the system began, to order sending poor quality hits. Hartman called this users, “not engaged enough“. Many bloggers argue that it would become extremely difficult if not impossible to shop for a new network to garner enough significant data in that short time period to make an accurate decision, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should become after coming through a partner link, but using their secret and magic metrics they can determine if that user would have purchased on eBay exclusive of the partner. This means that eBay will know whether hits that you send would have bought on eBay without your participation. If they make this determination you will prove to be penalized to buy the purchase and it could lead to you being removed since the program. That is a pretty amazing and unbelievable feat considering no other network in the history of the world can have been able to extract this information. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-ask-than-you-do” mentality that he has dubbed “disruptive innovation”.
The biggest problem in consideration of the eBay/ePN system is inexperience and insane systems and processes. An equally profound yet specific details complex problem is the fact that trust among affiliates has all but disappeared. Many experienced affiliate marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to shop for eBay Sellers:fewer buyers to order the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to shop for Sellers and to purchase EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to purchase less that $14 per share even seeing a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the stages when they gave a $50 free seller account to anyone knowing an message address and sent out paper invoices that i paid by paper checks. You can’t even buy since Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I were contacted via telephone by Steve Hartman from relation (or retaliation) to a private communication sent to the Fraternaty of the President, John Donahoe. These calls were sent regarding my concern over eBay censoring disconcerting forum posts. Donahoe’s company assigned “Michelle” to correspond in light of me and she said that my issue had “drawn the attention of the President” and that wendi wanted to get more information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors in the ePN system. I specifically asked that the information that I is sharing not become sent to ePN because they have a history or retaliating against affiliates that speak negatively about the system. Michelle violated that confidence and forwarded the calls to Steve Hartman. Michelle, i broke our trust and i have proven to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me since 408-967-6000 and immediately began to berate me about contacting Donahoe’s street and about posting negative comments on forums. We spoke for a little over 47 minutes and he is saying things like, “I will not let you threaten the company that I work to buy…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back in an hour.
I called him back and we spoke to order another 28 minutes and it is really just additional info of the same. Hartman, who admits to having limited partner marketing experience, contends that the visitors that I am sending is of low quality and/or not properly engaged observing eBay. In the 6 months that I have been promoting eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + in Seller revenue. If you do some conservative estimates on this i can clearly see that I could have sent the Sellers of eBay from excess of a quarter of a million dollars from revenue in the next six months. If this hits is not engaged then what is?
What is “engaged” visits?
From talking observing Hartman I is able to glean on bit of details. eBay is not looking to order affiliates to send repeat buyers through their affiliate network. They are looking to buy a partner to send a new user that buys a product instantly and then continues to come to eBay exclusive of the affiliate and continues to buy. This means that they (eBay) do not choose to pay affiliates commission after the first sale and they beg that sale to happen very quickly after the users hits the site. There are ton of hypocricy in what ePN says in one joint versus what they say in another and I could write a small book on just that flaw in their system. The interesting thing here is that when an affiliate send a visitor to eBay a cookie is set. This cookie lasts to buy 7 stages. A users who comes back on day 4 and buys something is therefore considered to not be engaged and the partner is penalized for that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Members come to eBay looking to buy one thing and then search for other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what experienced publishers do, right? Well, if one is a partner and your users a following that natural tendency to shop you will prove to be penalized by ePN.
So How Is I Extorted?
On October 28, 2008, Steve Hartman sent me an message from IP address 216.113.175.152, informing me that the only way that I would seem to be allowed to stay from the ePN program were to do the following:
* Shut down test account
This test account were setup so that I could help then root out a scammer that is still stuffing cookies. Why has ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as a partner system director. That will Seldom happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It can have been proven that eBay hates disconcerting publicity. So now they wish my forum accounts so that they can hire tools to publish “warm fuzzies” in the same forums. Read: eBay censors forums
* Full disclosure of any history thinking about other partner networks
OK, so now Steve Hartman wants me to tell him what other partner system I am using? Why? So that he can try to get me “terminated” form those. Again, not gonna happen!
* Improve features of affiliate visits
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is additional info interested from my forum activity and my friends than in the quality of the visits going to the ePN program.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any specific details negative publicity incidents, threats of unpleasant publicity, etc., or we’re not owning full disclosure on the above, then this is not the beneficial relationship we’re working to have with our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are you kidding me? So I am supposed to sit idly by and locate something lost awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point observing regards to communication, from get to make our overall network scalable, we need to manage the relationship observing i as we do in light of other affiliates of your size so I’ll ask that i not contact anyone directly within my team.” Ok Steve, let me understand this. You don’t need “affiliates of my size” to contact the ePN staff? What size supplemental hydrogen can improve fuel mileage a partner have to prove to be before they are allowed to contact the ePN staff? If a smaller partner can have a problem they are supposed to do what? Quietly deal seeing it in their own way and from their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY since eBay and detailed information specifically, stay away form ePN!” Am I upset? Yes, but not for the reasons that you might think. I am not upset that the “relationship” thinking about ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send visitors to eBay have been caught in this net of insanity that has been created.
To: Steve Hartman
I know that you will read this and I wish to let i know that I will rarely stop posting painful consumer complaints about you and about your flawed metrics and about the comedy of errors that you call a business. You had the opportunity to build a productive relationship understanding me and i chose to try and get me to rat out my associates in some thinly veiled offer of possibly remaining from a wrecked system. My trust and integrity are worth far detailed information than that. I have created 6000 variations of this email and they will seem to be posted 24/7 to the very same network that produced the non-engaged, low-features traffic that i abhor so much. If my experience causes one person to think twice about buying from an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will seem to be much additional info far-reaching than that.
Steve, if you would like to post a public apology to me and the rest of the affiliates that i have screwed in light of your idiotic metrics you can do so on from the very forum that begat this fiasco.